School of Marketing and Innovation | USF Muma College of Business
Stars vs. numbers: How consumers perceive online rating formats. A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.
Brain cancer survivor graduates with honors and lasting memories. As Cole Eicher prepares to graduate, he’s also celebrating another milestone: ten years of being cancer free. Eicher has not only recovered, he is a national advocate for children with cancer, launching an effort that today is the American Cancer Society’s official childhood cancer initiative.
USF Distinguished University Professor James Stock named Phi Kappa Phi Scholar. This prestigious award acknowledges Stock's outstanding expertise and significant contributions to the field of logistics and supply chain management.
USF students helping drive marketing efforts for Tampa Bay businesses. The School of Marketing and Innovation Practice Center benefits students and local businesses by offering community engagement, experiential learning and local business solutions – all rolled into one program.
USF expands artificial intelligence research with new business lab. The Behavioral AI Lab is equipped with biometric sensors to track the tone of a person’s voice and word choice, eye movement, facial expression, stress via galvanic skin response and electrical activity in the brain.
News
Brain cancer survivor graduates with honors and lasting memories
Tuesday, April 30, 2024
USF Distinguished University Professor James Stock named Phi Kappa Phi Scholar
Wednesday, April 24, 2024
Friday, April 19, 2024