Faculty/Staff

Robert Hammond

Assistant Professor of Instruction and Director of the Center for Marketing and Sales Innovation
rwhammond@usf.edu
Room: BSN 3216
Phone: (813) 974-2079
Vita

Rob Hammond is an assistant professor of instruction in the School of Marketing and Innovation and director of the Center for Marketing and Sales Innovation. He is a December 2017 graduate of the Muma College of Business Doctor of Business Adminstration program. Hammond is a practitioner-scholar and go-to-market expert with over 30 years of global leadership experience in enterprise strategy, product management, sales, and engineering.

He has been at the epicenter of innovation, working with iconic global companies as well as early stage start-ups around the world including General Dynamics, Motorola, Sprint, and Microsoft. Hammond is also the author of "Avoiding the Carnage: A Guidebook Through Sales Transformation."

Hammond received a bachelor's degree in electrical engineering from Purdue University in Indiana, a master's degree in engineering from West Coast University in California, an MBA from Lake Forest Graduate School of Management in Illinois, and the DBA from the University of South Florida in Florida.

TEACHING

• MAR 3400 Professional Selling
• MAR 4415 Advanced Professional Selling
• MAR 4940 Marketing Internship