Faculty/Staff

Robert Hooker

Robert Hooker

Associate Professor
robert75@usf.edu
Room: BSN 2401E
Phone: 813-974-6178
Vita

Robert Hooker is an associate professor in the School of Marketing and Innovation and an associate with the Monica Wooden Center for Supply Chain Management & Sustainability.  He teaches courses in supply chain management, market research and marketing strategy and was the recipient of an Outstanding Faculty Award in 2017 and the USF Gold Medal in 2018.

His research focuses on supply chain management. Past and current research is on sustainable supply management, omni-channel, supply chain resilience and business continuity, open innovation and reverse logistics. He has been published in numerous academic journals, including the Journal of Supply Chain Management, the Journal of Purchasing & Supply Management and MIS Quarterly Executive, among others. His research is carried out in partnership with globally recognized companies and he regularly speaks to research and industry audiences. He was accepted to the Fulbright Scholar specialist program in 2016, becoming the first assistant professor from the Muma College of Business to earn this award.

Hooker earned a PhD in business administration, an MBA in marketing and supply-chain management and a bachelor's degree in finance and risk management and insurance, all from Florida State University. He taught at Florida State University, prior to joining USF, and he previously worked in corporate finance and marketing. He is a member of CSCMP and ISM.

Teaching

  • MAR 6936 Supply Chain Management
  • MAR 6816 Marketing Strategy
  • MAR 3613 Market Research

RECENT Research

  • “Beyond Gaming: Linking Flow, Brand Attitudes, and Purchase Intent in Realistic and Emergent Three-Dimensional Virtual Environments,” forthcoming, Information Technology & People., with Wasko, M.W., Paradice, D.B., Teigland, R., Hofacker, C.
  • "E-Lance Enabled Network Exchanges within Supply Chains: The Influence of Network Governance and Social Control Mechanisms on Network Success," (2016), International  Journal of Information Systems and Supply Chain Management , with Lewis, C.C.; Wasko, M.W.; Worrell, J.L. and Yoon, T.
  • "Purchasing and Supply Management Sustainability: Drivers and Barriers," (2012), Journal of Purchasing and Supply Management, with Giunipero, L.C. and Denslow, D.
  • "Getting Your Customers' Ideas to Work for You: Building User Innovation Communities," (2012), MIS Quarterly Executive, with Di Gangi, P.M. and Wasko, M.
  • "A Decade of SCM Literature: Past, Present, and Future Implications," (2008), Journal of Supply Chain Management, with Giunipero, Joseph-Mathews, S.; Yoon, T. and Brudvig, S. (One of the Top 10 most downloaded articles in the Journal of Supply Chain Management.)

Service

  • Associate, Monica Wooden Center for Supply Chain Management & Sustainability
  • Member, editorial review team - Journal of Supply Chain Management
  • Reviewer – Journal of Business Logistics, Journal of Cleaner Production, European Journal of Information Systems, among others
  • Member, select college and university level committees (Graduate, AACSB, CES)
  • Participant, American Cancer Society's Relay for Life, various scholarship organizations, among others