Artificial Intelligence and Analytics

From the time that we wake up, AI is here, there, everywhere. We need to prepare our students for this new world, so they can use AI more confidently. We are focusing on the beneficial and ethical application of AI in the business context.

Kaushik Dutta
Associate Dean - Undergraduate Studies and International Relations

According to the World Economic Forum’s 2023 The Future of Jobs Report, the top trends in the AI job market include the increasing demand for AI skills, the growing importance of data science, and the rise of AI-related roles in non-tech industries. A 2023 technology trends report by Deloitte found that companies struggle to build a workforce with AI expertise.

USF Muma College of Business to roll out enhanced AI-focused business curriculum this fall

AI and analytics are taking a front-row seat in the USF business classrooms. The goal is to ensure that every business student understands AI tools and how to use them, whether as an internal AI user or an expert in the field, as AI continues to expand its footprint into the business industry and job market. 

image of ai changes graphic at usf muma

The new AI-centered curriculum changes include: 

  • A new undergraduate major — AI and Business Analytics. The specialized major is geared toward high-achieving undergraduate business students who excel in the foundational courses and seek a rigorous bachelor’s degree track offering advanced technical AI and qualitative skills.
  • Two new AI-focused foundational courses will launch in the fall of 2024. All business majors must take “AI and Information Systems in Organizations” and “Data Analytics for Business.”

Two new AI and analytics-focused master’s degree programs will join the recently re-designed Master of Science in Accountancy and Analytics launch in fall 2024 – a Master of Science in Artificial Intelligence (AI) and Business Analytics and a Master of Science in Financial Analytics.