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USF Muma College of Business

Could coffee make you more likely to buy candles? - New Food

Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.

July 21, 2022Business News, Research and Innovation

Pouring Cup of Coffee

Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily

The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.

July 21, 2022Business News, Research and Innovation

A barista’s design in the foamed milk of a cup of coffee. CREDIT:Associated Press

Drinking coffee before shopping could make you spend more - The Hill

Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”

July 20, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Grab a coffee before shopping? You may want to think twice - ScienceDaily

Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.

July 20, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Abundance mindset could mean an end to false competition created for women - SportsBusiness Journal

Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.

July 18, 2022Business News

image of online reviews

Deciding now or later: How conflicting online reviews influence when consumers buy

A new study from researchers at the University of South Florida examines how consumers react when faced with a collection of top online reviews that conflict with each other.

July 14, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

USF expands hospitality and tourism program to meet booming industry demand - ABC Action News WFTS

“Tourism is the number one industry in Florida,” said Cihan Cobanoglu, dean of USF’s School of Hospitality and Tourism Management.

July 14, 2022Business News

Woman working at computer

Some companies expand work from home options to slow pay raise pressures, research suggests - Fox 13 Tampa Bay

A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.

July 13, 2022Business News, Research and Innovation

Michael D. Wiemer, director of the Fintech Center at the University of South Florida St. Petersburg's Kate Tiedemann School of Business and Finance, speaks at an event in April. Photo provided.

Director on Fintech Center: ‘it’s like entering the Autobahn’ - Catalyst

Five months into his latest role as director of the highly-anticipated Fintech Center at the University of South Florida St. Petersburg, Michael D. Wiemer is still brimming with excitement.

July 13, 2022Business News

University of South Florida: A Preeminent Research University

Social Media Impulses - Fox 26 Houston

Many of us are spending increasingly more time on social media, and at the same time we have a lot of influencers out there pushing products and as a result, we are exposed to a lot of content on social media that's trying to drive purchases.

July 13, 2022Business News

image of scholarship check

International tape and packaging company donates $50,000 for USF supply chain student scholarships

Intertape Polymer Group, an international packaging products and supply company, is committing $50,000 to fund scholarships for supply chain students at the University of South Florida.

July 11, 2022Business News

Muma College of Business Logo

When pitching to investors for funding - Haptic

A new study offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.

July 11, 2022Business News, Entrepreneurship, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.