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![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Study Finds Caffeine Impacts What You Buy And How Much You Spend When Shopping - Verve Times
If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee.
June 17, 2022Business News, Research and Innovation
![image of coffee bar](/business/news/images/2022/06-16-caffeine-marketing-study-listing.jpg)
Tight budgeters beware: Skip the coffee before shopping
If you're trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by USF found that caffeine impacts what you buy and how much you spend when shopping.
June 16, 2022Business News, Research and Innovation
![Man working on laptop with dog sitting beside him on couch](https://gritdaily.com/wp-content/uploads/2022/06/unnamed-11.png)
Research Links Coffee Consumption With Impulse Buying - Grit Daily
Everyone knows a drunk at a bar is the likeliest person there to start buying rounds of drinks, but new research indicates swilling coffee at the mall seems to have a similar effect on shoppers.
June 16, 2022Business News, Research and Innovation
![image of muma college of business logo](/business/news/images/2022/muma-listing-image-490x327.jpg)
Tight budgeters beware: Skip coffee before shopping - Mirage News
If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee.
June 16, 2022Business News, Research and Innovation
![espresso machine](https://www.usf.edu/images/news/2022/tight-budgeters-beware-skip-the-coffee-before-shopping/coffee-article.png)
Tight budgeters beware: Skip the coffee before shopping - USF News
If you’re trying to scale back on impulse purchases, then you may want to hold off on drinking that coffee. An international study led by the University of South Florida (USF) found that caffeine impacts what you buy and how much you spend when shopping.
June 15, 2022Business News, Research and Innovation
![image from desrist conference](/business/news/images/2022/06-08-desrist-conference-listing-490x327.jpg)
International design science scholars gathered on USF's St. Petersburg campus for DESRIST 2022
Leading scholars in the design science research field attended DESRIST 2022 which featured an exchange of ideas, keynote speeches, and rigorous academic papers.
June 8, 2022Business News, Events, Research and Innovation
![image of Kate Tiedemann College of Business and Finance](/business/news/images/2022/05-26-desrist-conference-1000x688.jpg)
USF Muma College of Business to host international conference DESRIST 2022
International experts in systems design innovation research will converge at the DESRIST 2022 conference held on USF's St. Petersburg campus.
May 26, 2022Business News, Events, Research and Innovation
![Seckin Ozkul in atrium](/business/news/images/2022/04-27-study-visibility-supply-chain-network-seckin-ozkul-490-327.png)
Study recommends widening visibility of supply chain network for customers and suppliers - Mirage
A joint project between the USF Supply Chain Innovation Lab and global manufacturer Jabil has concluded that it’s good business to have a more visible supply chain network.
May 12, 2022Business News, Research and Innovation
![Photo of Accelerator participants source: TBBW Magazine](https://tbbwmag.com/wp-content/uploads/sites/7/2022/05/FinTech_X-Welcome-Reception-Wave-Team-Cohort-scaled.jpg)
Tampa Bay Wave and USF Muma College of Business partner to launch FinTech|X 2022 Accelerator Program - TBBW Magazine
The FinTech|X 2022 Accelerator represents a multi-year partnership committed to making a significant, local economic impact.
May 10, 2022Business News, Research and Innovation
![An image of a Jabil employee working on a production line](https://scx1.b-cdn.net/csz/news/800a/2022/study-recommends-widen.jpg)
Study recommends widening visibility of supply chain network for customers and suppliers - Phys.org
A joint project between the USF Supply Chain Innovation Lab and global manufacturer Jabil has concluded that it’s good business to have a more visible supply chain network.
May 6, 2022Research and Innovation
![An image of a Jabil employee working on a production line](/business/news/images/2022/04-27-study-visibility-supply-chain-network-490-327.jpeg)
Study recommends widening visibility of supply chain network for customers and suppliers
A joint project between the USF Supply Chain Innovation Lab and global manufacturer Jabil has concluded that it’s good business to have a more visible supply chain network.
April 27, 2022Business News, Research and Innovation
![Muma College of Business Building. ORACLE PHOTO/ALEXANDRA URBAN](/business/news/images/2022/04-17-x-accelerator.jpg)
Muma College of Business introduces FinTech|X Accelerator Program - USF Oracle
The Muma College of Business’ new FinTech|X Accelerator program is expected to promote innovation within the field of financial technology, or fintech, by providing resources, mentorship and investment advising to a cohort of 16 national and international startup companies.
April 17, 2022Research and Innovation