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Woman rating something on her iPhone, stars appear as an overlay

When the "Stars" Don’t Align: Study Finds Top Reviews, Not Average Ratings, Sway Consumer Decision-Making

When it comes to online shopping habits, the collective wisdom dictates that consumers gravitate toward the highest-rated products.

April 1, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.