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The heightened state people get from caffeine likely causes them to be more impulsive shoppers, a study suggests. ILLUSTRATION: RAFAEL MAYANI

Why Drinking Coffee Can Make You Spend More Money - The Wall Street Journal

A study suggests that having a beverage with caffeine before shopping may lead to more purchases

September 9, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

University of South Florida's Sarasota-Manatee: Pensionable Overtime Raises Pension Costs by Almost 20%, Study Finds - Insurance Newsnet

State and local municipalities facing underfunded public pensions may want to add an overlooked bargaining tool to the negotiations table: allocation rules that stipulate which workers have preferential access to overtime shifts.

August 10, 2022Business News, Research and Innovation

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Pensionable overtime raises pension costs by almost 20%, study finds

A new study finds that local and state governments should look at controlling pension costs by adjusting pension incentives such as overtime allocation rules.

August 8, 2022Business News, Research and Innovation

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USF Sarasota-Manatee campus publishes new Research Magazine highlighting faculty’s exceptional work

The recently published fourth edition of “Research: USF Sarasota-Manatee Campus,” highlights faculty research that arose from challenges posed by the COVID-19 pandemic, especially for the hospitality and tourism industry, and heightened awareness of racial tensions and disparities in the United States during the past two years.

August 3, 2022Research and Innovation

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Cultivating resilience

Hospitality and tourism experts research solutions and offer hope for a Covid-wracked industry

August 2, 2022Research and Innovation

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Pandemic ripple effect

Researchers create a framework for understanding the impact of external crises on the B2B sales industry

August 2, 2022Research and Innovation

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Racism in advertising

Kelly Cowart's real-world assignments help prepare the next generation of culturally aware marketers

August 2, 2022Research and Innovation

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"We can't breathe"

HBCU think tank outlines the first steps to remove race barriers in the hospitality industry.

August 2, 2022Research and Innovation

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USF faculty awarded grant for tourism research exchange in Florida and Serbia

A group of faculty and students from the University of South Florida’s School of Hospitality and Tourism Management will travel to Serbia this fall as part of a U.S. Embassy University Partnership grant.

August 1, 2022Business News, Research and Innovation

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Innovative cybersecurity programs poised for major expansion

USF offers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.

July 25, 2022Business News, Research and Innovation

USF Muma College of Business

Could coffee make you more likely to buy candles? - New Food

Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.

July 21, 2022Business News, Research and Innovation

Pouring Cup of Coffee

Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily

The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.

July 21, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.