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![A barista’s design in the foamed milk of a cup of coffee. CREDIT:Associated Press](https://thehill.com/wp-content/uploads/sites/2/2022/05/Coffee-03292018.jpg?w=980&h=551&crop=1)
Drinking coffee before shopping could make you spend more - The Hill
Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”
July 20, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Grab a coffee before shopping? You may want to think twice - ScienceDaily
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation
![image of online reviews](/business/news/images/2022/07-13-conflicting-online-reviews-study-denny-yin-490x327.jpg)
Deciding now or later: How conflicting online reviews influence when consumers buy
A new study from researchers at the University of South Florida examines how consumers react when faced with a collection of top online reviews that conflict with each other.
July 14, 2022Business News, Research and Innovation
![Woman working at computer](https://images.foxtv.com/static.fox13news.com/www.fox13news.com/content/uploads/2022/07/932/524/snapshot-56.jpg?ve=1&tl=1)
Some companies expand work from home options to slow pay raise pressures, research suggests - Fox 13 Tampa Bay
A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.
July 13, 2022Business News, Research and Innovation
![Muma College of Business Logo](/business/news/images/2022/muma-listing-image-490x327.jpg)
When pitching to investors for funding - Haptic
A new study offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.
July 11, 2022Business News, Entrepreneurship, Research and Innovation
![Photo of coffee and money](https://98five.com/wp-content/uploads/2022/07/Untitled-1-1-250x141.png)
Having a coffee before shopping may cause you to spend more money - 98five
According to a recent study, having a coffee before shopping may cause you to spend more money.
July 4, 2022Business News, Research and Innovation
How About a Jolt of Caffeine for the Economy? - The Wall Street Journal
Coffee spurs people to buy needless stuff, a study says. That could be a good thing.
June 30, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Pitching with passion? ‘More enthusiastic’ pitches could turn off investors, study finds - Mirage News
A new study from researchers at the University of South Florida offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.
June 30, 2022Business News, Entrepreneurship, Research and Innovation
![student giving presentation (Photo by RODNAE Productions from Pexels)](https://i0.wp.com/www.studyfinds.org/wp-content/uploads/2022/06/pexels-rodnae-productions-7413915.jpg?zoom=3&resize=500%2C320&ssl=1)
Don’t overdo it: Overenthusiastic pitches turn off investors, study warns - StudyFinds
There’s something to be said for subtlety when it comes to pitching new investors.
June 29, 2022Business News, Entrepreneurship, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Drink Caffeinated Coffee Before Shopping, Spend More - WTVT
A new study from USF suggests that people who drink caffeinated coffee while they shop will spend 50% more than the people who don't.
June 29, 2022Business News, Research and Innovation
![various images of shopping and drinking coffee](https://www.nasdaq.com/sites/acquia.prod/files/styles/720x400/public/News-Coffee-Impulse-Shoppers.jpg%3Fquality%3D85?itok=wBb4X6VN)
Why Drinking Coffee Before Shopping Makes You Spend More Money - Nasdaq
Bad news, coffee lovers. Turns out filling up on caffeine before your next shopping trip could make you spend… quite a latte.
June 29, 2022Business News, Research and Innovation
![drawing of person giving a presentation Credit: Pixabay/CC0 Public Domain](https://scx2.b-cdn.net/gfx/news/hires/2022/presentation.jpg)
Pitching With Too Much Passion? ‘More Enthusiastic’ Pitches Turn Off Investors, Study Finds - Verve Times
A new study offers entrepreneurs some savvy sales advice: When pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.
June 29, 2022Business News, Entrepreneurship, Research and Innovation