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USF team wins social marketing award for transportation study on benefits of neuromarketing in enhancing consumer information - USF Health
That’s the focus of a multi-disciplinary study by USF’s College of Public Health (COPH), Center for Urban Transportation Research (CUTR) in the College of Engineering and Muma College of Business.
November 8, 2024Business News, Research and Innovation
USF to accelerate innovation through new NSF designation - USF News
The University of South Florida has been selected as a partner in the newly funded $15 million National Science Foundation Southeast I-Corps Hub, an initiative that will advance innovation and entrepreneurship across the southeast.
November 4, 2024Business News, Research and Innovation
Empowering women in rural India through microentrepreneurship
A new USF co-authored study highlights how empowering rural women in India through microentrepreneurship leads to significant economic and social gains.
October 31, 2024Entrepreneurship, Research and Innovation
How new USF faculty research is expanding our understanding of hurricane impacts - USF News
In the days leading up to Hurricanes Helene and Milton, and in their wake, USF researchers have been sharing their expertise around the clock with news outlets across the country.
October 23, 2024Business News, Research and Innovation
USF Supply Chain Innovation Lab tackles Tampa Bay region’s freight logistics
The new state transportation project builds upon an initial project that looked at truck staging needs for short-term parking in the Tampa Bay area.
September 13, 2024Business News, Research and Innovation
New study: How healthy food samples influence what you buy
Free samples at big box stores can range from fried snack foods to produce. But how does that correlate with what lands in your shopping cart?
September 13, 2024Business News, Research and Innovation
Digital ordering platforms drive unhealthy choices and higher spending, says new research - New Food Magazine
The study found that digital ordering platforms such as touchscreen kiosks, tabletop tablets and app-based delivery services significantly influence consumer behaviour.
July 25, 2024Business News, Research and Innovation
USF study says ordering food digitally leads to unhealthy choices, increased spending - WTSP
The study compared the cognitive effects of ordering food from a digital screen to traditional methods, such as printed menus.
July 25, 2024Business News, Research and Innovation
Tech temptations: People go for unhealthier food, spend higher when ordering on digital devices, study suggests - Business Insider
With the rise of food delivery apps like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered.
July 24, 2024Business News, Research and Innovation
Digital food ordering drives increased indulgence and spending, study reveals - Phys.org
As restaurants increasingly embrace technology for placing food orders, a new University of South Florida study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increased spending.
July 23, 2024Business News, Research and Innovation
How caffeine can drain your wallet: The hidden cost of pre-shopping coffee - MSN
If you want to avoid impulsive reactions to "sale" signs and limit your spending during a shopping centre visit, skip the coffee.
July 15, 2024Business News, Research and Innovation
Honors Arkansas Publishes Multi-Disciplinary Book on Human Privacy - University of Arkansas
Privacy as a concept is a moving target across the globe that has been morphing and transforming historically over time.
June 17, 2024Business News, Research and Innovation