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USF business researchers ranked top 2% in the world by Stanford University
Nine faculty members in the USF Muma College of Business were among the world's highly cited scientists, according to the 2026 Stanford University and Elsevier database.
November 4, 2026Business News, Research and Innovation
How your brain saves nostalgia from scandals - Neuroscience News
When an admired artist is embroiled in scandal, how does the mind preserve its past love for their work? A study from the University of South Florida, published in the Journal of Experimental Social Psychology, demonstrates that the brain resolves this cognitive conflict through “differential memory reconstruction.”
October 30, 2026Research and Innovation
Expert thoughts on Capital One Platinum - WalletHub
Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, contributes a column on the best type of credit cards for beginners.
October 30, 2026Research and Innovation
USF students invent smart water bottle sleeve to take guesswork out of hydration - Fox 13
The device functions as a miniature scale, syncing with a mobile app and any popular wearables to adjust daily water intake goals based on workouts and outdoor temperatures.
October 29, 2026Entrepreneurship, Research and Innovation
Fed holds interest rates steady at 3.75% to 4% range - Fox 35
Fed Chair Kevin Warsh continues to reaffirm its strict commitment to restoring price stability and driving inflation back toward the 2 percent target. Leo Chen, assistant professor of finance, breaks down the details of the meeting.
October 29, 2026Research and Innovation
What prediction market legal battles could mean for Florida users - Bay News 9
Prediction market platforms such as Kalshi and Polymarket are drawing increased attention as users place money on outcomes in sports, politics and other events.
October 28, 2026Research and Innovation
How your brain can trick you after a beloved artist’s scandal - Futurity
New research finds that after a scandal involving a beloved artist, the brain tricks us: it reconciles a fallen artist with their adored art by rewriting our memories in two completely different directions.
October 28, 2026Research and Innovation
USF Soccer teammates launch syp, a sleeve that turns any water bottle into a hydration tracker - Fitt Insider
The Tampa startup’s sensor weighs your bottle each time you set it down, so athletes and everyday drinkers can see how much they actually drank without logging anything.
October 27, 2026Entrepreneurship, Research and Innovation
Three Tips to Manage Your Emotions at Work
Imagine that you are sitting in a high-stakes meeting when a critical project deadline is abruptly moved up. Your heart rate spikes, your chest tightens, and your instinctive reaction may be to fire back with a sharp, defensive response. How you navigate the next 60 seconds will either protect your credibility or compromise the professional capital you’ve built.
For 3-D-printed food, feeling safe and healthy may matter most
Would you eat a meal made by a 3-D printer? For consumers weighing that unfamiliar choice, research suggests two concerns may matter more than novelty itself: whether the food seems healthy and safe.
AI helps banks lend to distant small businesses without increasing risk
For small businesses, geography can shape access to credit. Banks have traditionally relied heavily on local knowledge and relationships to evaluate borrowers, making it harder to assess businesses located farther away. New research suggests artificial intelligence could help banks overcome that information gap.
Study maps new paths to creativity for humans and AI
Creativity can feel like a flash of inspiration. Research from the University of South Florida suggests it may also be something we can deliberately steer.