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Honors Arkansas Publishes Multi-Disciplinary Book on Human Privacy - University of Arkansas
Privacy as a concept is a moving target across the globe that has been morphing and transforming historically over time.
June 17, 2024Business News, Research and Innovation
Alan Hevner named inaugural Fellow of the European Research Center for Information Systems
Hevner, a USF Distinguished University Professor, is recognized for his lifetime achievements in inspiring and guiding design-oriented research in Europe.
June 10, 2024Business News, Honors and Awards, Research and Innovation
USF's Center for Marketing and Sales Innovation wins Silver Social Marketing Award
USF's Center for Marketing and Sales Innovation, Center for Urban Transportation Research, and College of Public Health have won a Silver Social Marketing Award from the Social Marketing Association of North America (SMANA) for Improving Effectiveness of Public Transportation Communication.
June 6, 2024Honors and Awards, Research and Innovation
Stars vs. numbers: How consumers perceive online rating formats
A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher — and better — when the score is illustrated in shapes like stars, circles and bars, versus numbers.
April 15, 2024Business News, Research and Innovation
New USF think tank tackles cybersecurity challenges - USFRI Newsroom
Nearly 60 University of South Florida researchers from seven colleges convened in February for the Cybersecurity Think Tank meeting, which coincided with the public release of the 2024 Threat Assessment annual report from the Office of the Director of National Intelligence.
April 1, 2024Business News, Research and Innovation
'State of the Region’ researchers unveil workforce and affordability trends in the Tampa Bay region
The two data-driven reports show how the area compares with 19 similar metropolitan communities. The highlights, as well as some declining trend lines, were revealed at the seventh State of the Region community luncheon.
February 12, 2024Business News, Events, Research and Innovation
USF College of Business unveils state-of-the-art A.I. lab - Fox 13 Tampa Bay
Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.
January 25, 2024Business News, Research and Innovation
USF expands artificial intelligence research with new business lab
The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.
January 25, 2024Business News, Research and Innovation
USF professor recognized with Association for Information Systems Fellow Award
Sunil Mithas was among 11 scholars selected for the 2023 AIS Fellow Award, an honor given to individuals who have made outstanding contributions to the field of information systems in terms of research, teaching, and service.
January 12, 2024Business News, Honors and Awards, Research and Innovation
![Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]](https://www.tampabay.com/resizer//dzxSDL0MPW_JYRyNKaBb6nYpWTY=/900x506/smart/filters:format(webP)/cloudfront-us-east-1.images.arcpublishing.com/tbt/FEOXKVDGSBDJ3LOJB27ZHLTVAQ.jpg)
Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times
This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.
December 20, 2023Business News, Research and Innovation
Online shoppers more likely to click ads with curvy designs, spend more money
A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.
December 19, 2023Business News, Research and Innovation
USF hospitality students assess Busch Gardens guest experience
These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.
December 12, 2023Business News, Research and Innovation