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Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

Samhitha Probhakar

Student Spotlight: Samhitha Prabhakar's unconventional approach to networking lands her a job at Merrill Lynch

Muma College of Business student Samhitha Prabhakar took an unconventional approach to networking at the Bulls Business Showcase. For the finance major, showing up to the networking event without a resume ended up landing her a job at Merrill Lynch.

December 19, 2023Spotlights

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Three strategies for surviving the holidays — according to a USF stress researcher

The goal, according to Lisa Penney, isn’t to avoid stress entirely, but to adjust our expectations accordingly. “We’ll enjoy the holidays more if we create more balance. This requires pausing to ask ourselves what we have, what we need and what we truly want to give.”

December 19, 2023Business News

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A momentous year: Top Muma College of Business stories from 2023

As we reflect on a momentous year, here are some of the remarkable Muma College of Business stories from 2023.

December 19, 2023Business News

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FinTech|X Accelerator program brings fintech entrepreneurs to USF’s St. Petersburg campus

The program chose forward-thinking fintech entrepreneurs for a specialized accelerator program for innovative fintech startups at the Kate Tiedemann School of Business and Finance.

December 14, 2023Business News

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Kerkering Barberio enters third year of five-year partnership with the Lynn Pippenger School of Accountancy

At the heart of the partnership is a shared commitment to nurture young talent and bridge the gap between theoretical knowledge and practical application.

December 12, 2023Business News

Startup Weekend Tampa Bay hasn't happened for several years, Will Freeman said. Tiffany McEachern

Tampa Bay tech scene hopes to flag national Techstars' attention with affiliate pitch program - Tampa Bay Inno

Thanks to one entrepreneur's realization, a program from one of the biggest tech accelerators in the country is coming to the Tampa Bay area: Techstars Startup Weekend Tampa Bay.

December 12, 2023Business News

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USF hospitality students assess Busch Gardens guest experience

These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.

December 12, 2023Business News, Research and Innovation

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USF sales competition team wraps up successful semester

The team ended the fall semester on a high note, finishing strong while honing their sales tactics at multiple home and away contests.

December 5, 2023Business News

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Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

Mak'n Waves: USF preserving Egmont Key Mark Wilson reports

USF preserves Egmont Key with 3D app as barrier island 'washes away' - Fox 13

Egmont Key, the barrier island between Pinellas and Manatee County, is a picture of paradise with a significant past, but it's vanishing before our eyes.

November 29, 2023Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.