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![image of group traveling to serbia](/business/news/images/2022/08-09-serbia.jpg)
USF faculty awarded grant for tourism research exchange in Florida and Serbia
A group of faculty and students from the University of South Florida’s School of Hospitality and Tourism Management will travel to Serbia this fall as part of a U.S. Embassy University Partnership grant.
August 1, 2022Business News, Research and Innovation
![stack of cash](https://images.foxtv.com/static.fox13news.com/www.fox13news.com/content/uploads/2022/07/932/524/snapshot-70.jpg?ve=1&tl=1)
How raised interest rates will impact consumers' household budgets - Fox 13 Tampa Bay
The Federal Reserve raised interest rates once again Wednesday in a battle against inflation, so the cost of borrowing is now more expensive.
July 27, 2022Business News
![image of students on laptops](/business/news/images/2022/07-25-cyber-programs.jpg)
Innovative cybersecurity programs poised for major expansion
USF offers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.
July 25, 2022Business News, Research and Innovation
![image of students in a computer classroom](/business/news/images/2022/07-22-cybergrant-daniel-490x327.jpg)
USF receives a state grant to overhaul the digital information technology course for secondary students
A USF Muma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.
July 22, 2022Business News
![USF Muma College of Business](/business/news/images/2022/muma-listing-image-490x327.jpg)
Could coffee make you more likely to buy candles? - New Food
Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.
July 21, 2022Business News, Research and Innovation
![Pouring Cup of Coffee](https://scitechdaily.com/images/Pouring-Cup-of-Coffee.jpg?ezimgfmt=ng%3Awebp%2Fngcb1%2Frs%3Adevice%2Frscb1-1)
Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
July 21, 2022Business News, Research and Innovation
![A barista’s design in the foamed milk of a cup of coffee. CREDIT:Associated Press](https://thehill.com/wp-content/uploads/sites/2/2022/05/Coffee-03292018.jpg?w=980&h=551&crop=1)
Drinking coffee before shopping could make you spend more - The Hill
Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”
July 20, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Grab a coffee before shopping? You may want to think twice - ScienceDaily
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Abundance mindset could mean an end to false competition created for women - SportsBusiness Journal
Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.
July 18, 2022Business News
![image of online reviews](/business/news/images/2022/07-13-conflicting-online-reviews-study-denny-yin-490x327.jpg)
Deciding now or later: How conflicting online reviews influence when consumers buy
A new study from researchers at the University of South Florida examines how consumers react when faced with a collection of top online reviews that conflict with each other.
July 14, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
USF expands hospitality and tourism program to meet booming industry demand - ABC Action News WFTS
“Tourism is the number one industry in Florida,” said Cihan Cobanoglu, dean of USF’s School of Hospitality and Tourism Management.
July 14, 2022Business News
![Woman working at computer](https://images.foxtv.com/static.fox13news.com/www.fox13news.com/content/uploads/2022/07/932/524/snapshot-56.jpg?ve=1&tl=1)
Some companies expand work from home options to slow pay raise pressures, research suggests - Fox 13 Tampa Bay
A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.
July 13, 2022Business News, Research and Innovation