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University of South Florida: A Preeminent Research University

"Stars align” at USF Muma College of Business - USF Sarasota-Manatee campus

Strategic leadership changes are coming to the University of South Florida Muma College of Business on the Sarasota-Manatee campus.

June 23, 2022Business News

USF Muma College of Business

Drinking Coffee Before Shopping Can Increase Spending - Medscape

Caffeine doesn't just stimulate the senses; it can stimulate a person's impulsiveness when it comes to shopping, according to researchers from the University of South Florida.

June 22, 2022Business News, Research and Innovation

USF Tampa campus entrance

USF-housed Cyber Florida gets $20M grant to boost job force in the next year - Tampa Bay Business Journal

It's expected to impact 27,000 Floridians, from elementary school teachers to college professors.

June 21, 2022Business News, Honors and Awards

Girl drinking coffee

Drinking caffeine before shopping increases impulse buying - ZME Science

Don't drink coffee before going to the mall. You've been warned.

June 21, 2022Business News, Research and Innovation

coffee bean character pushing shopping cart

Drinking Coffee Makes You Spend More Money - Sprudge

Coffee’s effect on my budgeting abilities is… not great. I don’t know exactly how much I spend on coffee and/or coffeemaking accessories because I’m frankly too scared to know the truth.

June 21, 2022Business News, Research and Innovation

man and woman in mall smiling at each other, holding take out coffee cups and holding shopping bags

Skip the Coffee Before Shopping to Save Money - Newsmax

Scientists found that people who sip on a complimentary cup of coffee while shopping end up spending 50% more money and buying 30% more items than their non-caffeinated counterparts.

June 21, 2022Business News, Research and Innovation

person with coffee and tablet in lap

What to Drink Before Shopping? Don't Choose Coffee to Spend Less Money - Bahrain Moments

Coffee competes with credit cards in spoiling financial schemes and wasting money, how is that?

June 21, 2022Business News, Research and Innovation

Three women taking a selfie while shopping

Bean counters: Shoppers feeling the pinch should avoid drinking COFFEE before buying groceries as caffeine increases the chance of making impulse purchases, study warns - Daily Mail

Researchers found that people who drank a cup of caffeinated coffee before hitting the shops spent about 50 per cent more money and bought nearly 30 per cent more items than those who drank decaf or water.

June 20, 2022Business News, Research and Innovation

Person holding credit card and coffee

Can you blame your spending habits on coffee? - Healthing

While it may give you a bit of an energy boost, that java you're sipping as you shop may be bad for your wallet.

June 20, 2022Business News, Research and Innovation

Coffee and vegetables on kitchen counter

Don’t drink coffee and shop, researchers warn - TRT World

Caffeine, a popular stimulant, affects our choices when shopping, causing us to spend more money and make impulsive purchases, according to a new study.

June 20, 2022Business News, Research and Innovation

Woman sippling coffee in kitchen

Want to Avoid Non-Essential Spending? Skip the Coffee Before You Shop: Study - Slice

On a budget? Trying to stick to shopping for the essentials amid rising prices and inflation?

June 20, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.