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![University of South Florida: A Preeminent Research University](https://www.sarasotamanatee.usf.edu/news/2022/images/camps_hero.jpg)
"Stars align” at USF Muma College of Business - USF Sarasota-Manatee campus
Strategic leadership changes are coming to the University of South Florida Muma College of Business on the Sarasota-Manatee campus.
June 23, 2022Business News
![USF Muma College of Business](/business/news/images/2022/muma-listing-image-490x327.jpg)
Drinking Coffee Before Shopping Can Increase Spending - Medscape
Caffeine doesn't just stimulate the senses; it can stimulate a person's impulsiveness when it comes to shopping, according to researchers from the University of South Florida.
June 22, 2022Business News, Research and Innovation
![Stick to the decaf, peeps. Image credit: William Perugini/Shutterstock.com](https://assets.iflscience.com/assets/articleNo/64158/aImg/56214/shopping-coffee-l.webp)
Drinking Coffee Before Shopping Could See You Spend Almost 50 Percent More Money - IFLScience
It may be best to avoid the coffee shop when you're feeling spendy.
June 22, 2022Business News, Research and Innovation
![USF Tampa campus entrance](https://media.bizj.us/view/img/11961309/20200731-updatedmonumnets7*750xx2400-1350-0-125.jpg)
USF-housed Cyber Florida gets $20M grant to boost job force in the next year - Tampa Bay Business Journal
It's expected to impact 27,000 Floridians, from elementary school teachers to college professors.
June 21, 2022Business News, Honors and Awards
![Girl drinking coffee](https://cdn.zmescience.com/wp-content/uploads/2022/06/woman-4246954_1920-1024x682.webp)
Drinking caffeine before shopping increases impulse buying - ZME Science
Don't drink coffee before going to the mall. You've been warned.
June 21, 2022Business News, Research and Innovation
![coffee bean character pushing shopping cart](https://331mrnu3ylm2k3db3s1xd1hg-wpengine.netdna-ssl.com/wp-content/uploads/2022/06/spesh_shopping_center.jpg)
Drinking Coffee Makes You Spend More Money - Sprudge
Coffee’s effect on my budgeting abilities is… not great. I don’t know exactly how much I spend on coffee and/or coffeemaking accessories because I’m frankly too scared to know the truth.
June 21, 2022Business News, Research and Innovation
Skip the Coffee Before Shopping to Save Money - Newsmax
Scientists found that people who sip on a complimentary cup of coffee while shopping end up spending 50% more money and buying 30% more items than their non-caffeinated counterparts.
June 21, 2022Business News, Research and Innovation
![person with coffee and tablet in lap](https://uaemoments.awicdn.com/site-images/sites/default/files/e7awi-prod/article/c/1/486019/235a436dc86964941f5df6ac5c69c7c53ac69281-210622071202.jpg?preset=v4.0_770X577&save-png=1&rnd=1519151RND220215&watermark_client=bahrainmoments)
What to Drink Before Shopping? Don't Choose Coffee to Spend Less Money - Bahrain Moments
Coffee competes with credit cards in spoiling financial schemes and wasting money, how is that?
June 21, 2022Business News, Research and Innovation
![Three women taking a selfie while shopping](https://i.dailymail.co.uk/1s/2022/06/20/13/59294227-0-image-a-34_1655727493807.jpg)
Bean counters: Shoppers feeling the pinch should avoid drinking COFFEE before buying groceries as caffeine increases the chance of making impulse purchases, study warns - Daily Mail
Researchers found that people who drank a cup of caffeinated coffee before hitting the shops spent about 50 per cent more money and bought nearly 30 per cent more items than those who drank decaf or water.
June 20, 2022Business News, Research and Innovation
![Person holding credit card and coffee](https://smartcdn.gprod.postmedia.digital/healthing/wp-content/uploads/2022/06/caffeine-shopping-e1655748988587.jpg)
Can you blame your spending habits on coffee? - Healthing
While it may give you a bit of an energy boost, that java you're sipping as you shop may be bad for your wallet.
June 20, 2022Business News, Research and Innovation
![Coffee and vegetables on kitchen counter](https://cdni0.trtworld.com/w1140/h490/q75/134265_GettyImages1302988278_1655731340633.jpg)
Don’t drink coffee and shop, researchers warn - TRT World
Caffeine, a popular stimulant, affects our choices when shopping, causing us to spend more money and make impulsive purchases, according to a new study.
June 20, 2022Business News, Research and Innovation
![Woman sippling coffee in kitchen](https://assets.slice.ca/wp-content/uploads/2022/06/drinking-coffee-shopping-pexels-feature.jpg?width=744)
Want to Avoid Non-Essential Spending? Skip the Coffee Before You Shop: Study - Slice
On a budget? Trying to stick to shopping for the essentials amid rising prices and inflation?
June 20, 2022Business News, Research and Innovation