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USF receives a state grant to overhaul the digital information technology course for secondary students
A USF Muma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.
July 22, 2022Business News

Could coffee make you more likely to buy candles? - New Food
Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.
July 21, 2022Business News, Research and Innovation

Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
July 21, 2022Business News, Research and Innovation

Drinking coffee before shopping could make you spend more - The Hill
Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”
July 20, 2022Business News, Research and Innovation

Grab a coffee before shopping? You may want to think twice - ScienceDaily
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation

Abundance mindset could mean an end to false competition created for women - SportsBusiness Journal
Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.
July 18, 2022Business News

Deciding now or later: How conflicting online reviews influence when consumers buy
A new study from researchers at the University of South Florida examines how consumers react when faced with a collection of top online reviews that conflict with each other.
July 14, 2022Business News, Research and Innovation

USF expands hospitality and tourism program to meet booming industry demand - ABC Action News WFTS
“Tourism is the number one industry in Florida,” said Cihan Cobanoglu, dean of USF’s School of Hospitality and Tourism Management.
July 14, 2022Business News

Some companies expand work from home options to slow pay raise pressures, research suggests - Fox 13 Tampa Bay
A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.
July 13, 2022Business News, Research and Innovation

Director on Fintech Center: ‘it’s like entering the Autobahn’ - Catalyst
Five months into his latest role as director of the highly-anticipated Fintech Center at the University of South Florida St. Petersburg, Michael D. Wiemer is still brimming with excitement.
July 13, 2022Business News

Social Media Impulses - Fox 26 Houston
Many of us are spending increasingly more time on social media, and at the same time we have a lot of influencers out there pushing products and as a result, we are exposed to a lot of content on social media that's trying to drive purchases.
July 13, 2022Business News

International tape and packaging company donates $50,000 for USF supply chain student scholarships
Intertape Polymer Group, an international packaging products and supply company, is committing $50,000 to fund scholarships for supply chain students at the University of South Florida.
July 11, 2022Business News