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A rendering of an outdoor area at the Mastry's Brewing Co. location planned in Pinellas Park.

10 Tampa Bay projects to watch in 2024 - 83 Degrees

St. Pete Beach’s Mastry’s Brewing Co. has ambitious expansion plans to add a Pinellas Park location that includes a 30,000 square foot, $10 million new headquarters with a manufacturing facility, tasting room, food hall and an audio, video and design studio.

February 6, 2024Business News

image of joe askren

USF Sarasota-Manatee faculty will direct online brewing arts certificate program

The University of South Florida has named Joe Askren director of the Brewing Arts program, creating an opportunity to expand partnerships between the College of Arts and Sciences and the Muma College of Business.

February 2, 2024Business News

Skiarea Alpe Cimbra in Trentino, Italy is part of the inclusive Trentino for All initiative (Credit: M Gober/Trentino for All)

The disabled traveller market represents billions in untapped revenue - BBC

Across the globe, some destinations are realising disabled tourists are a major, underserved segment. They're adjusting their business plans to accommodate them.

January 17, 2024Business News

image of hospitality presentation at busch gardens

USF hospitality students assess Busch Gardens guest experience

These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.

December 12, 2023Business News, Research and Innovation

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Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

Mak'n Waves: USF preserving Egmont Key Mark Wilson reports

USF preserves Egmont Key with 3D app as barrier island 'washes away' - Fox 13

Egmont Key, the barrier island between Pinellas and Manatee County, is a picture of paradise with a significant past, but it's vanishing before our eyes.

November 29, 2023Business News

image of introduction to beer science class

Cheers to 10 years of beer science

A decade on, Introduction to Beer Science is as popular as ever — and looking to expand. In addition to touring breweries, students attend lectures and brew two all-grain beers from scratch in the brewing lab.

November 15, 2023Business News, Research and Innovation

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From grain to glass: Bringing sustainable tourism to Florida’s craft distilled spirits industry

Brooke Hansen aims to help local distilleries adopt practices that support the local economy and encourage sustainable tourism.

November 15, 2023Business News, Research and Innovation

image of serbian partnership meeting

Transatlantic partnership with Serbian university leads to second U.S. Embassy grant

The new project will bridge the gap between American and Serbian perceptions of sustainability through a neuromarketing analysis of Florida tourism entities.

November 15, 2023Business News, Research and Innovation

image of egmont key

Exploring sustainable tourism on Egmont Key through virtual reality

A group of students spent the day exploring sustainable tourism on Egmont Key through an app developed at USF that digitally documents the island's rich history.

November 13, 2023Business News

Nobuhiro Torii Photographer: Shoko Takayasu/Bloomberg , Bloomberg

Suntory to Expand Output As Japanese Whisky Sees Global Boom - BNN Bloomberg

Premium Japanese whisky supplier Suntory Spirits Ltd. said output could increase in 2027, as it expands capacity to meet growing global needs.

November 6, 2023Business News

WWSB ABC7 News - Weekends at 6:30pm

USF hosts 29th annual ‘Brunch on the Bay’ - My Suncoast

Over 500 donors, students, and USF faculty gathered at USF’s Sarasota-Manatee campus earlier today for the 29th annual ‘Brunch on the Bay’ event.

November 5, 2023Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.