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Step inside USF’s new A.I. lab USF business students are now able to use artificial intelligence to learn how to better market messaging and products to consumers. Jennifer Kveglis reports.

USF College of Business unveils state-of-the-art A.I. lab - Fox 13 Tampa Bay

Students and faculty at the USF Muma College of Business can now utilize groundbreaking technology at the first of its kind Behavioral A.I. Lab.

January 25, 2024Business News, Research and Innovation

image of behavioral ai lab

USF expands artificial intelligence research with new business lab

The lab will provide research opportunities for students and faculty to explore the implications of artificial intelligence.

January 25, 2024Business News, Research and Innovation

Poca Wander Stock/iStock/Getty Images Plus

Survey: How AI Is Impacting Students’ Career Choices - Inside Higher Ed

Similar to how students say AI is impacting their academic plans, 11 percent of students in a new Student Voice survey say the rise of AI has significantly influenced their career plans. An additional 31 percent say it’s influenced their career plans somewhat.

January 10, 2024Business News

Stand with parents, not perverts.

Out of stock: Cup kerfuffle latest political break from the Christian, Bridget Ziegler brand - Florida Politics

'Politics is different than business in this way. Brands know it's smart business to burn the merchandise.'

January 3, 2024Business News

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Top 50 Entrepreneurship: Grad - Princeton Review

Our best graduate entrepreneurship programs list is based on institutional survey data, including academic offerings, experiential learning opportunities, and career outcomes, among other factors.

December 31, 2023Business News, Entrepreneurship

Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]

Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.

December 20, 2023Business News, Research and Innovation

image of online shopper

Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

image of sales competition team

USF sales competition team wraps up successful semester

The team ended the fall semester on a high note, finishing strong while honing their sales tactics at multiple home and away contests.

December 5, 2023Business News

Recent USF survey shows problematic hurricane trend

Recent USF survey shows problematic hurricane trend - USA Today

A recent survey done at the University of South Florida showed that four out of five Florida homeowners don't have flood coverage, but it's common for them to think they do.

November 29, 2023Business News

Trucks and a resident on foot make their way through receding floodwaters in the Sailboat Bend neighborhood of Fort Lauderdale, April 13, 2023. Over 25 inches of rain fell in South Florida since Monday, causing widespread flooding.

USF survey finds that many homeowners don't realize they're unprotected from flooding risks - WUSF

The USF St. Petersburg study showed that 73% of the 1,667 residents polled mistakenly believe that they have flood insurance, while less than 5% actually have coverage.

November 28, 2023Business News

New this year, Artificial Intelligence or AI, is impacting the annual shopping day for both consumers and companies in a big way. (Spectrum News/Angie Angers)

Ask ChatGPT: AI changes holiday shopping - Bay News 9

For roughly 20 years, the Monday after Thanksgiving has always been the day to find the best online deals for your holiday shopping.

November 27, 2023Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.