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How About a Jolt of Caffeine for the Economy? - The Wall Street Journal
Coffee spurs people to buy needless stuff, a study says. That could be a good thing.
June 30, 2022Business News, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Pitching with passion? ‘More enthusiastic’ pitches could turn off investors, study finds - Mirage News
A new study from researchers at the University of South Florida offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.
June 30, 2022Business News, Entrepreneurship, Research and Innovation
![student giving presentation (Photo by RODNAE Productions from Pexels)](https://i0.wp.com/www.studyfinds.org/wp-content/uploads/2022/06/pexels-rodnae-productions-7413915.jpg?zoom=3&resize=500%2C320&ssl=1)
Don’t overdo it: Overenthusiastic pitches turn off investors, study warns - StudyFinds
There’s something to be said for subtlety when it comes to pitching new investors.
June 29, 2022Business News, Entrepreneurship, Research and Innovation
![University of South Florida: A Preeminent Research University](/business/news/images/2022/muma-listing-image-490x327.jpg)
Drink Caffeinated Coffee Before Shopping, Spend More - WTVT
A new study from USF suggests that people who drink caffeinated coffee while they shop will spend 50% more than the people who don't.
June 29, 2022Business News, Research and Innovation
![various images of shopping and drinking coffee](https://www.nasdaq.com/sites/acquia.prod/files/styles/720x400/public/News-Coffee-Impulse-Shoppers.jpg%3Fquality%3D85?itok=wBb4X6VN)
Why Drinking Coffee Before Shopping Makes You Spend More Money - Nasdaq
Bad news, coffee lovers. Turns out filling up on caffeine before your next shopping trip could make you spend… quite a latte.
June 29, 2022Business News, Research and Innovation
![drawing of person giving a presentation Credit: Pixabay/CC0 Public Domain](https://scx2.b-cdn.net/gfx/news/hires/2022/presentation.jpg)
Pitching With Too Much Passion? ‘More Enthusiastic’ Pitches Turn Off Investors, Study Finds - Verve Times
A new study offers entrepreneurs some savvy sales advice: When pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.
June 29, 2022Business News, Entrepreneurship, Research and Innovation
![coffee cup graphic with shopping bags Credit: Josie Ford](https://images.newscientist.com/wp-content/uploads/2022/06/29152150/SEI_112187722.jpg?width=778)
Put down the coffee: Study finds caffeine drives impulse purchases - NewScientist
It turns out that drinking coffee will unlock Feedback’s wallet faster than rumours of a hot new crypto offering.
June 29, 2022Business News, Research and Innovation
![In-store Starbucks location](https://retailwire.com/wp-content/uploads/2022/06/starbucks-in-target-downtown-brooklyn-666x333-1.jpg)
Can in-store coffee add pep to retail sales? - RetailWire
A new university study finds drinking caffeinated coffee leads shoppers to spend more and purchase more impulse items.
June 28, 2022Business News, Research and Innovation
![USF Muma College of Business](/business/news/images/2022/muma-listing-image-490x327.jpg)
Drinking Coffee Before Shopping Can Increase Spending - Medscape
Caffeine doesn't just stimulate the senses; it can stimulate a person's impulsiveness when it comes to shopping, according to researchers from the University of South Florida.
June 22, 2022Business News, Research and Innovation
![Stick to the decaf, peeps. Image credit: William Perugini/Shutterstock.com](https://assets.iflscience.com/assets/articleNo/64158/aImg/56214/shopping-coffee-l.webp)
Drinking Coffee Before Shopping Could See You Spend Almost 50 Percent More Money - IFLScience
It may be best to avoid the coffee shop when you're feeling spendy.
June 22, 2022Business News, Research and Innovation
![Girl drinking coffee](https://cdn.zmescience.com/wp-content/uploads/2022/06/woman-4246954_1920-1024x682.webp)
Drinking caffeine before shopping increases impulse buying - ZME Science
Don't drink coffee before going to the mall. You've been warned.
June 21, 2022Business News, Research and Innovation
![coffee bean character pushing shopping cart](https://331mrnu3ylm2k3db3s1xd1hg-wpengine.netdna-ssl.com/wp-content/uploads/2022/06/spesh_shopping_center.jpg)
Drinking Coffee Makes You Spend More Money - Sprudge
Coffee’s effect on my budgeting abilities is… not great. I don’t know exactly how much I spend on coffee and/or coffeemaking accessories because I’m frankly too scared to know the truth.
June 21, 2022Business News, Research and Innovation