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Illustration of shopper drinking coffee CREDIT: MARK MATCHO

How About a Jolt of Caffeine for the Economy? - The Wall Street Journal

Coffee spurs people to buy needless stuff, a study says. That could be a good thing.

June 30, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Pitching with passion? ‘More enthusiastic’ pitches could turn off investors, study finds - Mirage News

A new study from researchers at the University of South Florida offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.

June 30, 2022Business News, Entrepreneurship, Research and Innovation

student giving presentation (Photo by RODNAE Productions from Pexels)

Don’t overdo it: Overenthusiastic pitches turn off investors, study warns - StudyFinds

There’s something to be said for subtlety when it comes to pitching new investors.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

University of South Florida: A Preeminent Research University

Drink Caffeinated Coffee Before Shopping, Spend More - WTVT

A new study from USF suggests that people who drink caffeinated coffee while they shop will spend 50% more than the people who don't.

June 29, 2022Business News, Research and Innovation

various images of shopping and drinking coffee

Why Drinking Coffee Before Shopping Makes You Spend More Money - Nasdaq

Bad news, coffee lovers. Turns out filling up on caffeine before your next shopping trip could make you spend… quite a latte.

June 29, 2022Business News, Research and Innovation

drawing of person giving a presentation Credit: Pixabay/CC0 Public Domain

Pitching With Too Much Passion? ‘More Enthusiastic’ Pitches Turn Off Investors, Study Finds - Verve Times

A new study offers entrepreneurs some savvy sales advice: When pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.

June 29, 2022Business News, Entrepreneurship, Research and Innovation

coffee cup graphic with shopping bags Credit: Josie Ford

Put down the coffee: Study finds caffeine drives impulse purchases - NewScientist

It turns out that drinking coffee will unlock Feedback’s wallet faster than rumours of a hot new crypto offering.

June 29, 2022Business News, Research and Innovation

In-store Starbucks location

Can in-store coffee add pep to retail sales? - RetailWire

A new university study finds drinking caffeinated coffee leads shoppers to spend more and purchase more impulse items.

June 28, 2022Business News, Research and Innovation

USF Muma College of Business

Drinking Coffee Before Shopping Can Increase Spending - Medscape

Caffeine doesn't just stimulate the senses; it can stimulate a person's impulsiveness when it comes to shopping, according to researchers from the University of South Florida.

June 22, 2022Business News, Research and Innovation

Girl drinking coffee

Drinking caffeine before shopping increases impulse buying - ZME Science

Don't drink coffee before going to the mall. You've been warned.

June 21, 2022Business News, Research and Innovation

coffee bean character pushing shopping cart

Drinking Coffee Makes You Spend More Money - Sprudge

Coffee’s effect on my budgeting abilities is… not great. I don’t know exactly how much I spend on coffee and/or coffeemaking accessories because I’m frankly too scared to know the truth.

June 21, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.