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Public transportation agency sees boost in ridership following USF eye-tracking research
The Center for Marketing and Sales Innovation in the Muma College of Business was part of an interdisciplinary team of researchers at USF who collaborated with the Florida Department of Transportation to improve marketing campaigns aimed at boosting commuter ridership on trains.
January 4, 2023Business News, Research and Innovation
Tipflation: Why you're not alone if you're being asked to tip more often - NPR
Digital kiosks and a shaky economy have fueled an explosion in tipping, according to Dipayan Biswas, a marketing professor at the University of South Florida.
December 27, 2022Business News
Neptune Flood Announces Results of the 2022 Neptune Consumer Survey of Flood Awareness - PR News Wire
Largest private flood insurance company partners with the University of South Florida Customer Experience Lab – St. Petersburg for third consecutive year to gather consumer perceptions and attitudes towards flood insurance
December 21, 2022Business News
Report: USF entrepreneur center among top 10 in the country - Tampa Bay Business Journal
The University of South Florida Muma College of Business has one of the top entrepreneur programs in the country, according to a new report.
December 16, 2022Business News, Entrepreneurship
USF business students end Fall ’22 sales competition season strong
As another semester closed on the student sales competition season, business students finished with sharpened skills in networking, prospecting, and completing the sale.
December 13, 2022Business News
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How to talk to your boss about working too much - Fast Company
During the pandemic, many workers got used to working long hours. That’s not good for anyone.
December 13, 2022Business News
USF’s Steve Diasio makes Poets&Quants’ 2022 Top 50 undergraduate business professors list
Steve Diasio is known for his expertise in corporate innovation and his students rave about his originality in creating relevant, engaging, and transformative classroom experiences.
December 12, 2022Business News, Entrepreneurship, Honors and Awards
![Danylo Solomentsev, who graduates from USF on Dec. 9, returned to Ukraine when the pandemic started but came back to Tampa in January, weeks before the Russia-Ukraine war began. [ JEFFEREE WOO | Times ]](https://www.tampabay.com/resizer//z5aul2H-Vw3mv6Ehzq_BQ260TnA=/900x506/smart/filters:format(webP)/cloudfront-us-east-1.images.arcpublishing.com/tbt/OZHEEWALDVB37N4YP5XOPG5CSM.jpg)
Ukrainian student graduates from USF after difficult path - Tampa Bay Times
Danylo Solomentsev knows that graduating from the University of South Florida is a milestone in his life.
December 10, 2022Business News, Spotlights
USF student from Ukraine set to graduate despite challenges from war, pandemic - Fox 13
Graduation day at the University of South Florida will be extra special for a marketing student who overcame challenges from the pandemic and impacts from the war in Ukraine.
December 9, 2022Business News, Spotlights
Ukrainian student overcomes pandemic and war, graduates from USF - WFLA
He’ll be the first to tell you — Danylo Solomentsev is a hard name to pronounce if you’re not Eastern European.
December 9, 2022Business News, Spotlights
Supply Chain Innovation Lab projects address Florida’s freight and logistics network
Researchers with the University of South Florida Supply Chain Innovation Lab at the Muma College of Business have completed two sister projects aimed at helping to improve the state’s freight transportation and logistics network.
December 8, 2022Business News, Research and Innovation
When to tip and when to skip to avoid 'tipflation' - KHOU 11
You’ve heard of inflation and shrinkflation but how about tipflation? It seems like more businesses than ever are expecting tips these days.
December 2, 2022Business News