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image of griffin underwood

Student Spotlight: Griffin Underwood combines music and marketing in a promising career

USF marketing student Griffin Underwood spent the summer documenting a guitar-playing YouTube star as the one-man band played at music festivals around the country.

October 28, 2022Business News, Spotlights

Graphic of people at conference table ISTOCK, RAWPIXEL

‘Exploring’ Inventors Thrive in Workplaces with Open Communications - Lab Manager

Cross-company communication, versus a top-down, hierarchical approach, creates a more nurturing environment

October 13, 2022Business News, Entrepreneurship, Research and Innovation

Lin Jiang

Study: ‘Exploring’ inventors thrive in workplaces with open communications - EurekAlert!

Cross-company communication, versus a top-down, hierarchical approach, creates a more nurturing environment

October 12, 2022Business News, Entrepreneurship, Research and Innovation

The relationship between exploration and inventive performance at the low (10 percentile) vs. high (90 percentile) levels of each moderator. Credit: Technovation (2022). DOI: 10.1016/j.technovation.2022.102611

‘Exploring’ inventors thrive in workplaces with open communications - Gamachar Central

A new organizational design study from researchers at the University of South Florida sheds light on the ideal work environment inventors need in order to succeed and thrive when they venture into new knowledge domains.

October 12, 2022Business News, Entrepreneurship, Research and Innovation

The relationship between exploration and inventive performance at the low (10 percentile) vs. high (90 percentile) levels of each moderator. Credit: Technovation (2022). DOI: 10.1016/j.technovation.2022.102611

Study: 'Exploring' inventors thrive in workplaces with open communications - Phys.org

A new organizational design study from researchers at the University of South Florida sheds light on the ideal work environment inventors need in order to succeed and thrive when they venture into new knowledge domains.

October 12, 2022Business News, Entrepreneurship, Research and Innovation

Muma College of Business Logo

'Exploring' inventors thrive in workplaces with open communications - ScienceDaily

Cross-company communication, versus a top-down, hierarchical approach, creates a more nurturing environment

October 12, 2022Business News, Entrepreneurship, Research and Innovation

image of organizational design study

USF study reveals exploring inventors thrive in workplace with open communications

A new organizational design study from researchers at the University of South Florida sheds light on the ideal work environment inventors need in order to succeed and thrive when they venture into new knowledge domains.

October 10, 2022Business News, Entrepreneurship, Research and Innovation

Rays and Rowdies panel

Rays & Rowdies give career advice to students trying to break into the sports industry - St. Pete Campus News

Many students dream of having a career in the sports industry, interacting with their favorite players and immersing themselves in a subject they love.

September 23, 2022Business News, Events

Cassidy Rose Garber, aka Sacred Snow, performs her music at a recent gig. Garber graduated in from USF’s Muma College of Business in 2021 with a degree in entrepreneurship. Courtesy photo

Under The Radar: New Pathways To Success Through South Florida’s Entrepreneurship Program - Poets & Quants

Cassidy Rose Garber’s first brush with entrepreneurship started as a side hustle. She loved music, grew up in musical theater, and hung around the bustling music scene around Florida’s Tampa Bay.

September 22, 2022Business News, Entrepreneurship

Why retailers may want to offer coffee to shoppers

Why retailers may want to offer coffee to shoppers - Retail Customer Experience

Consumers who drink coffee, tea and other caffeine-infused drinks right before shopping spend more money and buy more products and they also tend to make impulse buys.

September 16, 2022Business News, Research and Innovation

cup of coffee

Coffee Just Before Shopping Leads to Impulse Buying, Research Shows - Daily Coffee News

People who drank a complimentary espresso drink just prior to heading into retail stores spent about 50% more money inside than people who drank decaffeinated coffee or water, according to a study recently published in the Journal of Marketing.

September 13, 2022Business News, Research and Innovation

The heightened state people get from caffeine likely causes them to be more impulsive shoppers, a study suggests. ILLUSTRATION: RAFAEL MAYANI

Why Drinking Coffee Can Make You Spend More Money - The Wall Street Journal

A study suggests that having a beverage with caffeine before shopping may lead to more purchases

September 9, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.