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Mealworms in cereal bag spark supply chain contamination questions - ABC Action News

In a time when the country is dealing with record inflation, most Americans are really conscious about not wasting food.

August 8, 2022Business News

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USF Sarasota-Manatee campus publishes new Research Magazine highlighting faculty’s exceptional work

The recently published fourth edition of “Research: USF Sarasota-Manatee Campus,” highlights faculty research that arose from challenges posed by the COVID-19 pandemic, especially for the hospitality and tourism industry, and heightened awareness of racial tensions and disparities in the United States during the past two years.

August 3, 2022Research and Innovation

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Pandemic ripple effect

Researchers create a framework for understanding the impact of external crises on the B2B sales industry

August 2, 2022Research and Innovation

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Racism in advertising

Kelly Cowart's real-world assignments help prepare the next generation of culturally aware marketers

August 2, 2022Research and Innovation

USF Muma College of Business

Could coffee make you more likely to buy candles? - New Food

Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.

July 21, 2022Business News, Research and Innovation

Pouring Cup of Coffee

Drinking Coffee Can Make You More Impulsive and Cause You To Spend More Money - SciTechDaily

The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.

July 21, 2022Business News, Research and Innovation

A barista’s design in the foamed milk of a cup of coffee. CREDIT:Associated Press

Drinking coffee before shopping could make you spend more - The Hill

Researchers found that those given caffeine in the range of 25 mg to 200 mg “spent significantly more money and bought a higher number of items.”

July 20, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Grab a coffee before shopping? You may want to think twice - ScienceDaily

Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.

July 20, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Abundance mindset could mean an end to false competition created for women - SportsBusiness Journal

Imagine yourself sitting in your office, knowing it’s time for your promotion. Knowing that you are one of two women on the leadership team. Knowing that they have already pitted you two against one another for the only open executive seat.

July 18, 2022Business News

Woman working at computer

Some companies expand work from home options to slow pay raise pressures, research suggests - Fox 13 Tampa Bay

A new study found at least a third of companies expanded work from home options as a substitute for pay raises over the last year as other companies worked to get their employees back in the office permanently.

July 13, 2022Business News, Research and Innovation

University of South Florida: A Preeminent Research University

Social Media Impulses - Fox 26 Houston

Many of us are spending increasingly more time on social media, and at the same time we have a lot of influencers out there pushing products and as a result, we are exposed to a lot of content on social media that's trying to drive purchases.

July 13, 2022Business News

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Having a coffee before shopping may cause you to spend more money - 98five

According to a recent study, having a coffee before shopping may cause you to spend more money.

July 4, 2022Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.