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Homesickness is just like a regular illness, everyone experiences it. ORACLE GRAPHIC/DELANEY TORRES

OPINION: Some USF students experience homesickness. Here’s how I combat it. - Oracle

Living on my own means the only hug I get from my mom is through a screen and not in person.

March 5, 2025Business News

image of ai college photos

College of Artificial Intelligence, Cybersecurity and Computing will foster USF-wide collaborations

By integrating AI across disciplines in all USF colleges, including the Muma College of Business, this forward-thinking initiative will equip graduates with cutting-edge skills to thrive in the 21st-century workforce.

March 4, 2025Business News

graphic of stars and online reviews

Deliberative or automatic: How consumers use online reviews to reach decisions

New research published in MIS Quarterly reveals — surprisingly — that consumers’ use of online reviews in decision-making might not be as deliberative and logical as commonly believed.

March 3, 2025Business News, Research and Innovation

Tampa Skyline

Tampa Bay Area's 'State of the Region' report shows mixed results - Fox 13 Tampa Bay

The report card is about the Tampa Bay area, and it has mixed reviews. A positive is that we're excelling at early learning, but on the other hand, affordability is struggling. Briona Arradondo reports

February 20, 2025Business News, Research and Innovation

Unique Alston wants to prove that age is no barrier to entrepreneurship. Her latest venture, Ridely, a rideshare app for college students, aims to target University of South Florida students trying to get around Tampa Bay without a car or reliable public transportation. Courtesy of Unique Alston

Meet the USF student founder behind Ridely, a new rideshare app in Tampa Bay - TampaBayInno

Unique Alston wants to prove that age is no barrier to entrepreneurship. Her latest venture, Ridely, a rideshare app for college students, aims to target University of South Florida students trying to get around Tampa Bay without a car or reliable public transportation.

February 19, 2025Business News, Spotlights

Map with a pin in Tampa, FL

Report: Tampa Bay workforce, affordability shows gains - TBBW

USF, Tampa Bay Partnership researchers share Tampa Bay area workforce and affordability data

February 18, 2025Business News, Research and Innovation

(Spectrum News/Julia Hazel)

Tampa Bay Part­nership says education rates and household income are up - Spectrum News 9

In a State of the Region update, the Tampa Bay Partnership showed off its latest data.

February 16, 2025Business News, Research and Innovation

Bemetra Simmons (left), CEO of the Tampa Bay Partnership, and David Blackwell, dean of the USF Muma College of Business, highlight findings from dual reports at the State of the Region event Thursday. Photos provided.

Regional report: Education improves, affordability remains concerning - Catalyst

Tampa Bay has improved in 10 of 11 economic vitality metrics and nine of 12 that measure civic quality, underscoring the positive outlook in two complimentary regional reports.

February 14, 2025Business News

Lily Belcher / WUSF Over 400 people attended the State of the Region event hosted at the University of South Florida on Thursday

Tampa Bay State of the Region report shows affordability and business trends - WUSF

The report was presented by several researchers at a Thursday event hosted at the University of South Florida.

February 14, 2025Business News, Research and Innovation

The Tampa Bay Partnership's 2025 Regional Competitiveness Report and 2025 Tampa Bay E-Insights Report show the region is still grappling with economic hurdles. Aerial Innovations

Tampa Bay wages climb but still lag national average as region grapples with affordability - Tampa Bay Business Journal

Tampa Bay's wages are on the rise, but a new report shows the region still faces significant economic hurdles.

February 13, 2025Business News, Research and Innovation

The phaseZERO initiative is part of Cyber Florida’s broader mission to strengthen the state’s cybersecurity ecosystem through education, research and industry collaboration. Getty Images

Cyber Florida awards $240K to cybersecurity startups in phaseZERO Program - Tampa Bay Business Journal

Cyber Florida at USF is fueling Florida’s cybersecurity innovation with its new phaseZERO Incubator.

February 12, 2025Business News

Nazmus Sakeeb (left) and Kimsing Lor (right) met while working for the SAFE Team. ORACLE PHOTO/JOANA RIVA

USF students found friendship working at SAFE Team - The Oracle

SAFE Team is a USF service funded by Student Government that offers free golf cart rides to students who don’t feel safe enough to walk around campus from 6:30 p.m. to 2 a.m. from Sunday to Thursday.

February 10, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.