Marketing

Sales Concentration

The demand for sales managers and other sales professionals in Florida and the U.S. continues to increase. International trade and sales are cornerstones for Florida's economic growth. The U.S. Bureau of Labor Statistics reports that in Florida business to business sales people earn an average of $75,785 per year and sales managers earn $125,810  According to the Center on Education and the Workforce sales is the most popular occupation for marketing and marketing research majors (32%).

Many of the students that pursue the Sales Concentration also participate in co-curricular activities supported by the Center for Marketing and Sales Innovation. Programing provided through the center include sales competitions, skill development workshops, engagement with businesses, and student clubs. Some of these programs are delivered in specialized labs located on the St Petersburg and Tampa campuses. The labs on both campuses have interactions rooms with remote video and audio recording capabilities that are used for sales training and marketing focus group research. In addition to interaction rooms, the Tampa lab also has 20 individual stations. The individual stations are equipped with biometric sensors (facial expression, galvanic skin response, eye tracking, and EEG) for neuromarketing research and sales development equipment.

For additional information about the Business Development Club contact Rob Hammond at rwhammond@usf.edu.

The Sales Concentration objective is to prepare marketing undergraduates for jobs in business-to-business sales and account management. The most successful sales students have a fundamental comprehension of marketing strategy, problem-solving, innovative and critical thinking, professionalism, ethics, sales management, and buyer behavior along with real-world experiences in business-to-business sales.