Kathleen Rogers joins the College of Education with over 15 years of experience in
strategic marketing planning, digital project management and content development for
big brands.
In her new role, Kathleen will lead the marketing and communications team for the
College of Education. With her extensive writing experience, she will share the success
stories of the college and alumni in our local, national and international communities.
In addition, Kathleen will evaluate marketing efforts to effectively drive retention
and increase enrollment for the College of Education.
Kathleen’s career started in New York City in media planning and buying at a global
advertising agency. Working on behalf of clients, she developed strategic media plans
with multi-million-dollar budgets for 10 years.
Kathleen comes to USF from Publix Super Markets, where she developed their culture
messages through the pandemic, crafted the content that shared the expansion of Publix’s
tuition reimbursement program and led digital communication for Publix’s 90th-anniversary
celebration.
Before her position at Publix, Kathleen worked within a digital team at USF Health
to build the new patient care website, which serves 18 healthcare departments. She
also co-authored a weekly blog promoted on USF Health’s social media. These marketing
initiatives were completed in preparation for the opening of the new Morsani College
of Medicine.
Kathleen’s family has strong ties to USF and a love of the green and gold. Kathleen
has a Bachelor of Arts in Art History from the USF College of the Arts. Her husband,
USF class of ’96, is a proud Bull and their oldest daughter is a freshman at USF.
Kathleen can be reached at kathleenr@usf.edu.
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