Entrepreneurship and Innovation

Entrepreneurship and Innovation concentration for Marketing majors

The Marketing Major with a Concentration in Entrepreneurship and Innovation focuses on integration of the principles for successful opportunity recognition, application of creativity and innovation, and new venture creation and operations. The Entrepreneurship Concentration, with its emphasis on creativity and innovation, also prepares students for entrepreneurial leadership roles within organizations. An entrepreneurship concentration teaches valuable real-world skills -- whether students would like to increase their entrepreneurial business skills, pursue their own business ideas, or learn ways to bring innovation and entrepreneurial leadership into existing positions and businesses. You do not need to declare an entrepreneurship concentration to take the courses. Many courses are offered online.

• View Curriculum on Official Undergradutate Catalog
  as well as residency, minimum grade, and GPA requirements (and additional information)

Contact Muma College of Business Undergraduate Advising for assistance with the concentration or courses.

What kind of jobs are there for this degree?

Whether students would like to increase their entrepreneurial business skills, pursue their own business ideas, or learn ways to bring innovation and entrepreneurial leadership into existing positions and businesses, a Marketing Major with a Concentration in Entrepreneurship and Innovation creates synergistic value.