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USF expert: ‘Tis the season for AI among shoppers and retailers
From AI-generated ads to consumers using platforms such as ChatGPT to compile shopping lists, the technology “is on track to revolutionize how people shop.” University of South Florida AI expert John Licato explains how retailers and consumers will use the technology this year.
November 22, 2024Research and Innovation
Why manatees are likely not Florida natives
Manatees are undoubtedly a part of Florida culture. But they might also be relatively new residents in the Sunshine State, according to a research paper written by Thomas Pluckhahn, a professor of anthropology at the University of South Florida.
November 20, 2024Research and Innovation
The Corridor Undergraduate Research Initiative commits $100K to support research experiences for USF students
The Florida High Tech Corridor and USF Research & Innovation will deploy $100,000 to directly support students in undergraduate research programs at the University of South Florida.
November 19, 2024Research and Innovation
How volcanic cave research is advancing the search for life on Mars
An international research team led by University of South Florida professor Bogdan P. Onac has uncovered preserved biosignatures in Spain’s lava tubes, providing insights into Earth’s ancient environments that could guide the search for past microbial life on Mars.
November 18, 2024Research and Innovation
USF researchers begin first lifespan study on the effects of digital media use
A groundbreaking new study conducted by the University of South Florida will track young people through 2050 to learn more about the long-term impacts of smartphones, social media and other digital media on individual wellbeing.
November 14, 2024Research and Innovation
USF professor confirms Egyptians drank hallucinogenic cocktails in ancient rituals
Through advanced chemical analyses on an Egyptian vase at the Tampa Museum of Art, Davide Tanasi confirmed the vase last held a cocktail of psychedelic drugs, likely for a magical ritual.
November 14, 2024Research and Innovation
In new study, USF researchers focus on occupational burnout from hurricanes and COVID
The University of South Florida study addresses the stresses caused by natural disasters and lingering epidemics, such as COVID-19, and the long-term psychological impact on people trying to help the public.
November 7, 2024Research and Innovation
Despite democracy concerns, researchers find Americans very interested in election
According to the survey, heightened political interest and general faith in the integrity of American elections is mixed with persistent worries about whether democracy is working in the United States and the extent of social media’s influence on democratic institutions and processes.
November 4, 2024Research and Innovation
USF to accelerate innovation through new NSF designation
The University of South Florida has been selected as a partner in the new NSF Southeast I-Corps Hub, receiving $1.6 million to further innovation and entrepreneurship. This funding builds on USF's legacy of success in the I-Corps program, equipping researchers, faculty and students with resources to commercialize groundbreaking technologies.
November 4, 2024Research and Innovation
USF provost, research vice president and faculty honored by ASEMFL for professional accomplishments
Five University of South Florida faculty members were recognized for their professional accomplishments at the annual meeting of the Academy of Science, Engineering & Medicine of Florida on Friday, November 1, 2024 in Orlando, Florida.
November 1, 2024Research and Innovation
USF researchers awarded $2 million to create device for simplifying DNA damage testing
Dr. Marcus Cooke has been awarded a $2 million grant from the National Institute of Environmental Health Sciences to develop a novel device for automating the comet assay — essentially making it easier and faster to test cells for DNA damage.
October 29, 2024Research and Innovation
USF researchers reveal key findings from national voter opinion survey on the economy and political stress
Findings from University of South Florida researchers show most American voters agree the upcoming presidential election will significantly impact the economy moving forward and that political stress has remained consistent during this election cycle.
October 28, 2024Research and Innovation