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See before you smell: New study explains why you should look at your food before casting judgment
The order in which your senses interact with food has a tremendous impact on how much you like it. That’s the premise of a new study led by the University of South Florida (USF). The findings published in the “Journal of Consumer Psychology” show that food tastes better if you see it before smelling it.
April 14, 2021Research and Innovation
Internship program pairs students with socially and environmentally responsible businesses
The University of South Florida is launching a new student internship program that will train students how to work with and help certify businesses who want to meet the highest standards for social and environmental operations and leadership.
April 13, 2021University News
USF researchers use neuromarketing tools to assist Baycare Health System, national public health agencies to assess the impact of COVID-19 messaging
An interdisciplinary team of researchers at the University of South Florida has pooled its expertise and resources in order to help influence the effectiveness of public health messaging related to COVID-19.
March 2, 2021Research and Innovation
USF, Tampa Bay Lightning and Jabil launch business certificate program focusing on diversity, equity and inclusion in the workplace
Free seven-week online certificate program will emphasize essential business practices and initiatives designed to increase diversity among employees at all levels.
February 24, 2021University News
USF joins national business leaders in co-organizing Florida supply chain event, includes discussion on impacts of COVID-19 vaccine distribution
The University of South Florida’s Muma College of Business is partnering with various industry giants to co-organize the 2021 Florida Supply Chain Summit. The virtual event, slated for March 9 from 9 a.m. – 5:15 p.m., is especially timely as consumers’ eyes have been opened to significant shocks to the global supply chain during the pandemic.
February 22, 2021COVID-19, University News
USF online MBA program soars inside top 30 in new U.S. News and World Report rankings
The University of South Florida is among the best in the nation for delivering online graduate programs, according to new rankings released by U.S. News and World Report.
January 26, 2021University News
USF Muma College of Business receives $5 million gift from longtime donor Lynn Pippenger
The USF Foundation has received a $5 million gift from alumna and longtime donor, Lynn Pippenger. This generous gift will create an endowed deanship in the Muma College of Business, which will support the dean’s strategic direction for the college.
July 7, 2020University News
Muma College of Business to offer free certificate program in 'Post-Crisis Leadership'
The world of business is largely locked down right now to stem the spread of COVID-19. Small businesses along with larger corporations are eager to jump back into the game and get revenues moving again.
May 6, 2020COVID-19, University News
Success Ekpenyong's journey from Nigeria to USF and beyond
When Success Ekpenyong first landed in Orlando, Florida, he had only $200 in his pocket and a dream of pursuing higher education.
April 22, 2020Student Success
Business analysts collecting internet search data to track changes to Tampa Bay’s economy in light of COVID-19
Analysts at the University of South Florida are closely monitoring the economic implications of COVID-19. The Center for Analytics and Creativity in the Muma College of Business is collaborating with the Tampa Bay Partnership to provide real-time data for its State of the Region: COVID-19 Community Report.
April 22, 2020COVID-19, Research and Innovation
Accounting 101: What Accountants Should Tell You About the COVID-19 Stimulus Checks
The COVID-19 crisis, spreading across the globe, infecting hundreds of thousands of people and devastating economies in its path, has come at crunch time for U.S. taxpayers. April 15, typically the deadline for filing income taxes was just one more thing to think about during this “stay-at-home” mandate.
April 2, 2020COVID-19, University News
Grocery Stores and Other Retailers Forced to Cope with Consumer Demand during COVID-19 Outbreak
In normal times, shoppers browse the aisles of the grocery store, pick what they want or need, toss it into the cart and move on their way. They never consider the process it takes to get that product onto the shelf. But since the COVID-19 outbreak and spread, a greater importance and awareness has been placed on the pre-sale process known as supply chain management.
March 27, 2020COVID-19, Research and Innovation