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Small gift, credit card and computer with holiday decor

USF expert: ‘Tis the season for AI among shoppers and retailers

From AI-generated ads to consumers using platforms such as ChatGPT to compile shopping lists, the technology “is on track to revolutionize how people shop.” University of South Florida AI expert John Licato explains how retailers and consumers will use the technology this year.

November 22, 2024Research and Innovation

New study: How healthy food samples influence what you buy

New study: How healthy food samples influence what you buy

Free samples at big box stores can range from fried snack foods to produce. But how does that correlate with what lands in your shopping cart?

September 6, 2024Research and Innovation

New study: Among Viking societies, Norway was much more violent than Denmark

New study: Among Viking societies, Norway was much more violent than Denmark

The study sheds new light on how Viking Age societies in Norway and Denmark differed in their experiences with violence and the role social structures played in shaping those patterns.

August 28, 2024Research and Innovation

Two people meditate by the ocean

Mindfulness and managing emotions lead to better sleep

A University of South Florida-led study helps explain why focusing on the present moment can improve sleep, reduce stress and improve overall health.

June 24, 2024Research and Innovation

Two study leaders speak to participants in a computer lab

USF research reveals language barriers limit effectiveness of cybersecurity resources

The study explores links among demographic characteristics, cyber hygiene practices and cyber victimization using a sample of limited English proficiency internet users.

April 1, 2024Research and Innovation

Group in the army give the

USF adopts a ‘veteran inclusive’ approach to better support military-connected students

USF is home to nearly 1,400 student veterans. They are among roughly one million college students with military backgrounds nationwide. USF has recently adopted a “veteran inclusive” approach that recognizes veterans’ experiences and viewpoints and incorporates them into everyday campus life.

November 20, 2023Student Success

Deborah McCarthy and student stand outside the Marshall Student Center

USF works to increase awareness, support for students with accessibility needs

October is National Disability Employment Awareness Month, and about one in four people in the United States has some type of disability. USF offers a number of resources to support student accessibility, reduce stigma, raise awareness and empower individuals with disabilities to share their experiences and concerns.

October 2, 2023Student Success

Students walk on the USF campus

USF’s Exploratory Curriculum program helps put undecided students on a path to success

Students enrolled in the Exploratory Curriculum program can choose from one of five pathways and are able to register for classes outside of their pathway or even select an unrelated major.

September 6, 2023Student Success

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News Archive

Learn more about USF's journey to Preeminence by viewing Newsroom articles from past years.