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Innovations Magazine 2023

Delve into the newest issue of Innovations Magazine, spotlighting the student successes, vital research and impactful community and global initiatives on USF's St. Petersburg campus during the past year.

January 9, 2023Innovation, Research

Public transportation agency sees boost in ridership following USF eye-tracking research

As part of a collaboration with the Florida Department of Transportation, researchers from the USF Center for Urban Transportation Research (CUTR), a College of Public Health Social Marketing expert and the Muma College of Business Center for Marketing and Sales Innovation tested a variety of materials from Commuter Assistance Programs across the country to develop data-driven marketing guidelines to improve the effectiveness of commuter marketing efforts.

January 4, 2023Research

Three Florida universities crack top 100 of National Science Foundation research rankings

The National Science Foundation (NSF) has released its 2021 fiscal year Higher Education Research and Development (HERD) data, with three Florida universities — the University of Florida (UF), the University of South Florida (USF), and Florida State University (FSU) — appearing in the top 100 of research expenditure.

December 20, 2022Research

Mitigating volcano hazards: USF students and alumna travel to Hawaii to study Mauna Loa eruption

A team from the University of South Florida is on the ground in Hawaii studying Mauna Loa, the largest active volcano in the world, to improve efforts that can help protect residents from lava flow.

December 19, 2022Research

Happy Holidays from USF Research & Innovation

View our Holiday Video recapping the important and inspiring research our faculty have been doing throughout 2022.

December 15, 2022Research

USF professor talks red tide research after blooms spotted in the area

Chaunmin Hu, a professor at the University of South Florida, says he has been researching red tide for 25 years and has been watching for blooms due to recent storms. Since Hurricane Ian, he says red tide has traveled north from Sarasota to beaches in Pinellas county.

December 9, 2022Research

Artificial Intelligence Chatbots to Streamline Customer Service Tasks

A new study performed at the University of South Florida analyzes how emotion-expressing AI chatbots have the potential to impact customer service. This comes as online retailers make greater use of artificial intelligence chatbots to simplify customer service tasks and substitute their human counterparts.

December 8, 2022Innovation, Research

Bots with feelings: Study explores deploying AI chatbots with emotions in customer service

As online retailers increasingly use artificial intelligence chatbots to streamline customer service tasks and replace their human counterparts, new research from the University of South Florida examines how emotion-expressing AI chatbots can impact customer service.

December 6, 2022Innovation, Research

How the College of Marine Science responded to Hurricane Ian

In the wake of the hurricane, researchers at the University of South Florida College of Marine Science (CMS) have been hard at work studying the storm’s impacts on the state.

November 30, 2022Research

Too many – or too few – job demands can spoil a good night’s sleep

A new study by researchers at the University of South Florida reveals the nuanced relationship between work demands and a good night’s rest. Their results show that moderately demanding jobs predict the most optimal sleep health.

November 29, 2022Research

"This is not an isolated story": Forgotten Black cemeteries uncovered in Florida

Anthropologist Antoinette Jackson leads the African American Burial Ground Project at the University of South Florida. She's building a database of desecrated cemeteries (60 Minutes).

November 27, 2022Research

USF undergraduate research gets a boost with new investment and partnership

Research at the university can become high-grossing patents, new business ventures and high-tech employment opportunities.

November 23, 2022Innovation, Research

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Learn more about USF research by viewing articles from past years (2010-2019).

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