Marketing
Color Palettes
Primary Colors
Our color palette is inspired by our brand architecture and serves to support our core colors: USF Green, White, and USF Gold.
USF GREEN
PMS: 342
CMYK: 93, 10, 75, 43
RGB: 0, 103, 71
HEX: 006747
USF GOLD
PMS: 4535
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: CFC493
WHITE
PMS: N/A
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: FFFFFF
Alternates
Sand and Evergreen may serve as alternates for USF Green and USF Gold when needed for optimal contrast in digital communications. They may also be used as accents.
EVERGREEN
PMS: 3435
CMYK: 96, 15, 84, 56
RGB: 0, 84, 50
HEX: 005432
SAND
PMS: 614
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: EDEBD1
Accents
Employ the accent colors selectively and purposefully. Do not allow them dominate.
LEMONGRASS
PMS: 380
CMYK: 18, 0, 100, 0
RGB: 219, 228, 66
HEX: DBE442
APPLE
PMS: 376
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: 9CCB3B
TEAL
PMS: 341
CMYK: 80, 7, 62, 16
RGB: 0, 147, 116
HEX: 009374
SEAGLASS
PMS: 5503
CMYK: 38, 0, 25, 22
RGB: 128, 176, 166
HEX: 80B0A6
STORM
PMS: 7700
CMYK: 97, 53, 33, 10
RGB: 0, 100, 132
HEX: 006484
Neutrals
SILVER
PMS: 427
CMYK: 22, 12, 12, 0
RGB: 202, 210, 216
HEX: CAD2D8
GRAY
PMS: 430
CMYK: 55, 34, 32, 0
RGB: 126, 150, 160
HEX: 7E96A0
SLATE
PMS: 7545
CMYK: 75, 52, 47, 22
RGB: 70, 96, 105
HEX: 466069
SOFT BLACK
PMS: 447
CMYK: 72, 62, 62, 58
RGB: 48, 52, 52
HEX: 303434
The PMS, CMYK, RGB and HEX colors are designed to match as closely as possible across various forms of media.
Metallic Foil Stamp
Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.