Research
Social Media Intelligence Lab (SMILe)
About the Lab |
Core Research Themes |
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The Social Media Intelligence Lab (SMILe) brings together leading scholars to harness the potential of social media data. Integrating macro-scalar breadth micro-scalar specifics, SMILe adopts recursive techniques to integrate big data approaches (data mining and machine learning) and thick-data contextual approaches (netnography and cultural hermeneutics). Researchers discover useful patterns of social media and provide insights for decision-making for the most pressing world problems including sustainability, democracy, and public health. |
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Director of Cultural Intelligence
Heather O’Leary
Assistant Professor
Interdisciplinary Social Sciences, Anthropology
Faculty Profile
Director of Big Data Intelligence
Loni Hagen
Assistant Professor
Interdisciplinary Sciences, School of Information
Faculty Profile