Master of Science in Marketing

“Having also completed my undergraduate studies at USF, my time in the Masters of Marketing Program stands out as the underlying foundation for my career. Pivoting towards graduate school allowed me to explore areas of the marketing realm that I truly believe I would have never been exposed to. Coursework focusing on more technical elements of marketing allowed me to delve into the market research industry with confidence in my abilities. All in all, my time in this program pushed me towards actualizing my interests and finding a position I look forward to growing in. I am thankful for the dedication of the program’s staff and look forward to opportunities in the future to give back to USF.”

"The MS in Marketing at USF is a program with an impressive breadth, covering all the marketing disciplines and thus preparing students for a variety of possible careers from brand management through to marketing research.

Thanks to the combination of deep study and practical application, the program prepared me to hit the ground running as soon as I entered the job market. Therefore, I would recommend the MS in Marketing to anyone who wants to kickstart a successful career in this field."

"The MS in Marketing at the University of South Florida has been an exceptionally positive experience. Coursework, ranging from case studies to group projects, challenged me to view marketing from a real-world perspective. Small class sizes fostered engaging topics and conversations between student and professor that were relevant to the marketing industry. I grew close relationships with my professors, and overall, the program provided me with the skillset needed to jumpstart my career in the marketing field."

"Being a psychology major I never thought I would be pursuing a business graduate degree, but a lot of what I learned in the MS Marketing program related to my psychology major especially when it came to understanding your target audience and brand management. The program’s coursework consists of 'real world' marketing projects and many classes have guest speakers from big companies that come in to speak on current trends, challenges, and practices. While the coursework did prepare me for a career in marketing, the faculty played a big role in helping me achieve my goals not just inside the classroom, but in my professional life as well. The faculty truly care about your goals and will help students in any way they can. This program gave me the skills I needed along with a supportive network that helped me start my career in marketing."

"The MS Marketing Program at USF really launched my career. After graduating, I dove right into a director-level role. I've since helped launch 8 startups, and I recently released a book. I give significant credit to the amazing faculty and staff for a great experience and continued support."