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Lisa Penney, a stress researcher at the University of South Florida Sarasota-Manatee, has developed a formula that helps to reduce tension during the holidays.

The holidays can bring great stress. A USF researcher has three strategies for survival - Herald-Tribune

The winter holidays are a reminder of the value of spending time with loved ones, embracing the spirit of giving, celebrating new beginnings and setting intentions for the new year.

December 23, 2023Business News

Online consumers are “significantly” more likely to click on an ad with a curvy design than one with sharp features, according to a University of South Florida study published this month. [ Shutterstock ]

Which ‘buy now’ buttons can make you spend more? USF study has answers. - Tampa Bay Times

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found.

December 20, 2023Business News, Research and Innovation

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Online shoppers more likely to click ads with curvy designs, spend more money

A new study reveals online shoppers are more likely to click on ads with curvy design elements than those with sharp edges.

December 19, 2023Business News, Research and Innovation

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Three strategies for surviving the holidays — according to a USF stress researcher

The goal, according to Lisa Penney, isn’t to avoid stress entirely, but to adjust our expectations accordingly. “We’ll enjoy the holidays more if we create more balance. This requires pausing to ask ourselves what we have, what we need and what we truly want to give.”

December 19, 2023Business News

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A momentous year: Top Muma College of Business stories from 2023

As we reflect on a momentous year, here are some of the remarkable Muma College of Business stories from 2023.

December 19, 2023Business News

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FinTech|X Accelerator program brings fintech entrepreneurs to USF’s St. Petersburg campus

The program chose forward-thinking fintech entrepreneurs for a specialized accelerator program for innovative fintech startups at the Kate Tiedemann School of Business and Finance.

December 14, 2023Business News

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Kerkering Barberio enters third year of five-year partnership with the Lynn Pippenger School of Accountancy

At the heart of the partnership is a shared commitment to nurture young talent and bridge the gap between theoretical knowledge and practical application.

December 12, 2023Business News

Startup Weekend Tampa Bay hasn't happened for several years, Will Freeman said. Tiffany McEachern

Tampa Bay tech scene hopes to flag national Techstars' attention with affiliate pitch program - Tampa Bay Inno

Thanks to one entrepreneur's realization, a program from one of the biggest tech accelerators in the country is coming to the Tampa Bay area: Techstars Startup Weekend Tampa Bay.

December 12, 2023Business News

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USF hospitality students assess Busch Gardens guest experience

These insights — and the suggested remedies — were presented to Busch Gardens leadership in December from students enrolled in the graduate-level Strategic Management course in the School of Hospitality and Tourism Management.

December 12, 2023Business News, Research and Innovation

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USF sales competition team wraps up successful semester

The team ended the fall semester on a high note, finishing strong while honing their sales tactics at multiple home and away contests.

December 5, 2023Business News

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Two USF faculty named Highly Cited Researchers

Of the world’s population of scientists and social scientists, those included on the annual Clarivate Highly Cited Researchers™ list are among the top 0.1% in the world.

December 5, 2023Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.