School of Marketing and Innovation

Research

Our renowned faculty publish cutting-edge research in their respective fields’ top journals leveraging the state of the science to influence the state of the art in marketing, supply chain management, entrepreneurship, strategic management, and global business. Some of our faculty and their areas of expertise are as follows:

Consumer Research

  • Dipayan Biswas – sensory marketing, digital marketing, smart technologies
  • Sajeev Varki –customer loyalty/delight, advertising/social media, self-regulation
  • Timothy B. Heath – persuasion, pricing, branding, and innovation
  • Anand Kumar – consumer reactions, marcom effectiveness, customer satisfaction
  • Mauricio Palmeira – consumer decision-making
  • Kelly Cowart – mobile commerce, social media, and stereotypes in marketing
  • Carter Morgan – consumer response, consumer identity, choice architecture
  • Phil Trocchia – consumer purchase behavior, business/marketing education

Marketing Management/Strategy

  • Douglas E. Hughes – sales management/motivation, marketing-sales-service interfaces
  • Nathaniel Hartmann – sales theory, sales system shocks, sales performance
  • Andy Artis – sales and personal learning
  • Jeannette A. Mena - marketing strategy, sustainability, international marketing
  • Brianna Paulich – customer experience management, customer engagement
  • Thomas Ainscough – corporate social responsibility, international marketing
  • Micheal Luckett – retail strategy, e-commerce, and emerging technologies
  • Nicole Hess – technology, services, and consumer-based strategy
  • Udit Sharma – Economic/corporate/customer discontinuities, political polarization
  • Sonam Singh – B2B/customer strategy, ESG

Supply Chain Management

  • James Stock – reverse logistics, supply chain sustainability, customer satisfaction
  • Robert Hooker – sustainable SCM, omni-channel, business continuity
  • Llord Brooks – humanitarian operations, supply chain integration
  • Seckin Ozkul – operations management, logistics optimization, freight mobility
  • Alison Watkins – predicting reverse logistics

Entrepreneurship

  • Steven Currall – innovation, technological leadership, joint ventures
  • Dirk Libaers – technology entrepreneurship, product/service innovation
  • Tang Wang - technology entrepreneurship, innovation mgmt., new venture creation
  • Lin Jiang – change agents and value creation, entrepreneur communication strategies
  • Lei Zhang – venture capital syndication, entrepreneurship
  • Jinah Ryu - socio-cognitive & cultural influence in entrepreneurship, org adaptation

Strategic Management & Global Business

  • Erwin Danneels – corporate growth/renewal, product/firm innovation, venture capital
  • Hemant Merchant – international business
  •  Jean Kabongo – sustainability, internationalization, developing economies
  • Dan Marlin – strategy implementation, diversification, corporate governance
  • Scott Geiger – organizational slack, corporate board composition