Lauren Hoselton

Lauren Hoselton is one of thousands of student-athletes whose life was impacted when teh NCAA passed the NIL. She was a D1 athlete and booked nearly two dozen deals (and declined twice as many!). She is now the CEO of Total NIL and a director of communications and player development at The Grove Collective. She is a registered sports agent and has helped 150+ student-athletes capitalize on NIL opportunities. 

Mercedes Sapp

Mercedes Sapp is a coordinator for student-athlete enhancement for USF Athletics. She helps students with NIL education, DEI, personal branding, and finance. She competed as a Division I athlete at the University of Missouri and the University of North Florida. She received the ASUN Goalkeeper of the Year Award in 2020 and landed her first NIL deal with Mercedes Benz. She comes from a storied sports family.  Her father was a seven-time NFL Pro Bowler, 2022 Super Bowl Champion and 2013 Hall of Famer. 

Jon Schwartz

Sports executive Jon Schwartz recently served as senior vice president of communications, marketing, digital and social media for the Big Ten Conference. He previously served as senior vice president, communications and public affairs for the Natioanl Football League and his career includes stops at NASCAR, Bank of America and Mastercard. He is an adjunct professor in NYU's Tisch Institute for Global Sport, where he has helped students worldwide transition from college to the workforce.