Case Studies

Instructor Presence

STRATEGY: ENHANCE ONLINE INSTRUCTOR PRESENCE with GenAI

Generative AI can elevate online course experiences by assisting in the creation of engaging content, such as instructor introduction videos and scripted materials.

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Course: MAN3025 Principles of Management

Dr. Doreen MacAulay collaborated with learning designer Alexandra Ward to infuse more instructor presence in her undergraduate business course by recording professional, engaging module overview videos that introduce learners to key topics and themes each week. To efficiently craft compelling scripts for each video, they adopted a strategy of leveraging ChatGPT to quickly generate screen-ready scripts. Simple outlines that Dr. MacAulay crafted were added to ChatGPT and transformed into articulate scripts that she used while filming her introduction videos. This strategy saved her valuable time during the pre-production and production process and ensured her students were given consistent, focused, and engaging videos at the start of each week. 

AI Tool Used: ChatGPT

Digital Learning Designer Tips

1)  When using ChatGPT (or any GenAI tool) to create scripts, it is helpful to construct and input clear outlines or prompts that emphasize your major points, your role, and instructional perspective, and a description of your intended audience.

2)  While Generative AI crafted initial drafts based on outlines, we stressed the importance of instructors reviewing, reading aloud, and editing, ensuring a personalized touch and avoiding robotic tones.

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Alexandra (Alley) Ward, Digital Learning Design Project Manager